Vendare and Netblue Announce Merger
Strategic fit creates leading provider of performance-driven online marketing solutions
June 13, 2006

Vendare, an innovator in comprehensive media and marketing solutions, and Netblue, a pioneer in high volume, performance-based online customer acquisition, have signed an agreement to merge the two companies. The merger creates a leader in performance-driven online advertising, delivering extensive, multi-channel distribution and flexible, comprehensive marketing solutions for advertisers and publishers. The merger is subject to stockholder approval, which is expected to be obtained in early July.

“Combining Netblue's innovative product platform with Vendare's advertising and affiliate networks and strong email capabilities creates a powerful solution for advertisers,” said Linda Fayne Levinson, Vendare's Chairman and Chief Executive Officer. “With these compelling assets, VendareNetblue will be the best place for advertisers looking for results online.”

“As online marketing continues to grow, we believe that advertisers and publishers will want to work with a few key players who can deliver high quality, measurable results,” added Art Shaw, Chairman and CEO of Netblue. “This merger enables us to deliver the scale, breadth of solutions and performance that the market demands.”

Founded in 1999, Vendare provides a complete portfolio of solutions for advertisers and web publishers, including display advertising, co-registration marketing, email marketing, lead generation, promotions, advergaming, and direct navigation. Reaching more than 120 million unique consumers every month worldwide, Vendare connects advertisers with consumers and helps publishers maximize pay-for-performance revenue opportunities.

Since 2002, Netblue's online performance-based marketing platform has delivered millions of profitable customers and qualified leads to advertisers, all on a pay-for-performance basis. Netblue optimizes its proprietary campaigns across all online channels – display ads, affiliates, search and email – and manages hundreds of campaigns across 2,000+ sources of traffic.

Upon closing of the merger, Art Shaw will be CEO of the new company, while Linda Fayne Levinson will be Chair of the Board of Directors. The company will temporarily work under the name of VendareNetblue until a new name is announced later this year.

www.vendaremedia.com