Excerpts from the Newsweek
article, October 10, 2005, commenting on Millennium portfolio company Applied
Minds.
The Mind of an Inventor
He built his first computer as a child. In his 20s, he had moved on to supercomputers.
Now Danny Hillis is thinking of bigger things.
Are inventors born, or are they made? Danny Hillis, who can't remember a time
when he wasn't trying to make mind-blowing stuff, comes at the question, as usual,
from an unexpected angle: potential inventors are un-made. "In
some sense, every kid is inventive," he says. Without encouragement, a child's
gleeful penchant for experimentation becomes endangered. "Kids invent things
all the time until they get to school and adults tell them they shouldn't be
wasting their time doing silly stuff," says Bran Ferren, Hillis's partner
at Applied Minds, a company that invents amazing things for corporations like
General Motors and institutions like the United States government.
"When people talk about Danny," says his friend Nathan Myhrvold,
former head of Microsoft's research division, "they invariably wind up using
the term "childlike wonder." At 49, Hillis is clearly an adult: he's
a corporate executive and entrepreneur with a high government security clearance
and a family of his own. But Hillis has never had to put out an APB for his inner
child.
This becomes clear as soon as one crosses the threshold of Applied Minds,
which sprawls over five flat buildings in an industrial area of Glendale, Calif.
Behind an ordinary reception area, a door opens to a small room with only a red
phone booth that could have been a prop in an Austin Powers movie. Hillis picks
up the handset. "The blue moon jumps over the purple sky," he says,
a twinkle in his eye acknowledging the corniness of the process. The wall behind
him opens up to what geeks hope to see when they go to heaven: a vast room packed
with brainiacs at work and exquisitely bizarre gizmos, ranging from a 13-foot
skeleton of a robot dinosaur to a gleaming outback vehicle loaded with more communications
gear than the trailers outside "Monday Night Football." It's a virtual
museum of the future that rambles over several buildings.
At every turn, there's something to make your mouth hang open. Here's an array
of data-display screens that looks like Han Solo's cockpit. There's a room populated
with architectural mock-ups of "podules," fully wired instant buildings
designed for stealthy government agencies (that's a picture of Donald Rumsfeld
running a meeting in the full-scale version of the model sitting beneath it).
Another area looks like Albert Einstein's chop shop, stuffed with half- disassembled
Cadillac Escalade SUVs hooked up to exotic telemetry. Oops! Almost stepped on
a six-foot-long robotic snake, slithering on the floor with scary fidelity to
a pit viper.
Then you enter the darkened room with giant illuminated "touch tables." The
surface of each is a high-resolution computer display showing a satellite-camera
view of the world. By putting your hands on the table and spreading them, you
zoom into a region, a city, a neighborhood. You can also slide your hand over
the table to expose the view as captured at an earlier time. (It's possible to
track, for instance, the progress of an Iranian nuclear facility, which now looks
like a barren area but months ago was a giant hole being cleared for an underground
complex.) At an adjacent device, called a "2.5-D Display," you can
display any point on Earth and get its topographical information. Want to see
more? The surface of the table rises—rises!—to create mountains,
streams and gullies. In a few seconds there's a precise, model-train-tablelike
model of the actual terrain.
The more complicated question is what makes a great inventor possible.
Though Hillis may not be a household word, he's definitely on the radar of those
in the top ranks of science, government and business. He holds more than 70 patents,
including a ground-breaking disk system for computers, a digital camera and a
scheme to prevent forgery. He's won awards in computer science, mathematics and "the
spirit of creativity." Nonetheless, he insists that "people tend to
overestimate the individual inventor and underestimate the system that makes
their inventions real."
If that's so, Hillis is a case where the system worked. He is a child not
only of science but scientists: his father was an Air Force epidemiologist and
his mother a biostatistician. Based in Baltimore, his family often wound up living
in exotic locales like India and the Congo. Wherever they went Hillis tinkered—building
things, dissecting them and even blowing them up. As an MIT sophomore he built
a computer out of Tinkertoys. But as he hung out at the school's Artificial Intelligence
Laboratory (he actually moved into the basement of its famous leader Marvin Minsky),
he became consumed with creating a machine that could think. "I want," he
once said, "to build a computer that would be proud of me."
To pursue this goal, he rethought the architecture of the modern computer,
whose "brain" typically consisted of a single processor. Hillis imagined
a supercomputer with thousands of processors all working together. Not
only did this idea of "parallel processing" become his doctoral thesis
but, while still a grad student, he started a company based on it, called (what
else?) Thinking Machines. Funded in part by CBS magnate William Paley, Hillis's
firm succeeded in building ultrafast Connection Machines, the biggest with 65,536
processors—brooding black $10 million behemoths with rows of flashing red
lights. But Thinking Machines, relying heavily on government purchases, failed
as a business when the cold war ended.
Hillis embarked on other projects like using evolution to write computer programs
and—in a project that he still passionately pursues—building "The
Clock of the Long Now," designed to keep time for 10,000 years and, in the
process, make observers think more about the future.
In 1996, Hillis joined Imagineering, the research division of Disney, working
on a number of projects, including a giant robot dinosaur that could safely mingle
with tourists at the Magic Kingdom. (The six-ton creature shifts weight so artfully
that if its foot encounters an eggshell, it will back off before the egg cracks.)
Hillis clicked with the head of Imagineering, Ferren, a well-known wizard
in combining technology and design skills with a flair for showmanship. In 2000,
the duo began Applied Minds. Backed by venture-capital firms Kleiner Perkins
(Amazon, Google) Millennium Ventures and private funders, Applied Minds rents
its resident brains to key clients. In addition to collecting a retainer, Applied
Minds gets to patent its inventions. Managing partner Rob Turfe says that the
private company is profitable on the fees alone and will be more so when licensing
revenue from patents kicks in.
To get a good idea of how Applied Minds works—as well as to understand
Hillis's own creative process—consider the first product created by the
company to actually hit the marketplace. It rose out of a three-year collaboration
between Applied Minds and the Herman Miller office-furniture company, which was
looking to expand into technology. One problem it sought to address was the lack
of privacy among cubicle dwellers. Most people would attack the problem by trying
to figure out how to muffle the sound. But Hillis zoomed to a starting point
he often adopts when trying to come up with something new: identifying the paradox
in the problem. In this case, he thought of restaurants. People like them
to be noisy, and he figured this was because we like hearing human voices in
the background, and because the din creates a degree of privacy for your own
conversation.
Here was the paradox: sometimes the clatter of voices is soothing or energizing
but other times it's grating. The difference, Hillis concluded, was when you
could figure out what's being said. "It's the meaning that's distracting
and obnoxious," he says. "Not the sound. The melody of the voice is
actually pleasant." This epiphany—along with his knowledge of cryptology
and signal processing—led to his invention: a box that blocks out a cube-dweller's
conversation by simultaneously playing a soundtrack of scrambled, meaningless
vocal snippets. (Hillis also had the benefit of work done by Herman Miller's
RD division.) Just playing anyone's voice wouldn't bring privacy, because a focused
eavesdropper could pick out the user's conversation. But if the soundtrack consisted
of a scrambled recorded version of the speaker's voice, an actual conversation
by that person would be impossible to understand, even by someone sitting just
outside the cubicle. "Your own sounds are the right thing to mask the meaning
of your voice," Hillis says. "If you were trying to hide yourself in
the woods, the right camouflage would be to tear off the leaves around you and
glue them to you."
The result of this is Babble, a shiny black box the size of a paperback that
plugs into the phone and has two speakers you put on top of the cubicle. As promised,
when the speakers play a scrambled version of your voice, your real conversation
can't be understood by someone standing even four feet away. (In tests by NEWSWEEK,
no one wanted to stand four feet away, because the chatter from those boxes was
anything but soothing.)
Ambient noise problem or not, the Herman Miller company is thrilled. It has
started a new company, Sonare, to market the $395 device. "We're selling
to people in health care, to office workers and to people in apartments who think
the neighbors are listening to them," says Sonare president Bill deKruif. "It's
amazing how many people want more privacy."
Other projects are more ambitious. The collaboration between Applied Minds and
another big client—defense contractor Northrop Grumman—shows how
our government might benefit from tapping into minds like Hillis's and Ferren's.
It turns out, for instance, that two of the biggest problems for soldiers in
the field are carrying huge packs with water, communications gear and batteries.
Answer: "the mule," a personal trail robot with built-in broadband
and the capacity to make water from air, which plods a few feet behind the grunt.
Applied Minds is also working on technology that affords warriors a "god's-eye
view" of the terrain—real-time information about what's around the
corner or on the other side of the mountain. "Danny and Bran are national
treasures," says Gerard (Rocky) Roccanova, VP of Grumman. "We should
be very thankful they're not working for Al Qaeda."
General Motors' executive director of R&D, Alan Taub, says that the auto
giant is working with Applied Minds to create "360-degree situation awareness" in
drivers, going way beyond the familiar feedback (rearview mirror, dashboard lights,
etc.) that cars offer. GM may be rolling out innovations from the collaboration
in its cars in not much more than a year from now.
Another project has potential to save lives. One difficulty in treating cancer
is that certain drugs are effective only for a small percentage of patients—and
there's no way of knowing in advance which people will benefit. Hillis is now
working with Dr. David Agus, a cancer specialist at Cedars-Sinai Medical Center,
on a way to analyze the millions of proteins in an individual's body to find
out which medicines might kill the cancer. "Some people argue that this
can't be done, because there's too much information to process from those proteins,
and we don't even know what all the proteins are," says Hillis. "But
here's the paradox—somehow your body is making that computation, and your
body has sensors to know what the proteins are. So it's really just an engineering
problem."
Another project has potential to save lives. One difficulty in treating cancer
is that certain drugs are effective only for a small percentage of patients—and
there's no way of knowing in advance which people will benefit. Hillis is now
working with Dr. David Agus, a cancer specialist at Cedars-Sinai Medical Center,
on a way to analyze the millions of proteins in an individual's body to find
out which medicines might kill the cancer. "Some people argue that this
can't be done, because there's too much information to process from those proteins,
and we don't even know what all the proteins are," says Hillis. "But
here's the paradox—somehow your body is making that computation, and your
body has sensors to know what the proteins are. So it's really just an engineering
problem."
There's nothing not possible. Maybe believing that is what makes an
inventor. Brewster Kahle, who worked with Hillis at Thinking Machines, says that
Hillis's optimism—as opposed to the rigorous skepticism of the pure scientist—makes
him "more inventor than scientist.
That upbeat sense of experimentation permeates the giant toy shop of Applied
Minds. Prospective employees undergo what could be called a job-interview-in-a-box.
Hillis and Ferren have filled a suitcase with a set of obscure tools. The candidate
must pull out the objects and either identify them (displaying a sound knowledge
of weird stuff, which is good) or brainstorm what it could be (demonstrating
seat-of-the-pants creativity, which is even better). "We're perfectly happy
if people come up with really good answers that don't happen to be correct," says
Hillis.
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