Traffic Marketplace Acquires Livemarkets
Revolutionary New Click-to-Chat Technology Enables Advertisers to Chat Directly With Consumers Through Any Banner Ad
LOS ANGELES - SEPTEMBER 3, 2008
Traffic Marketplace today announced it has completed the acquisition of Livemarkets, the developer of proprietary click-to-chat
technology that enables consumers to launch a chat session via any banner ad
and provides advertisers with the ability to interact directly with consumers
without any additional software or applications. Terms of the transaction were
not disclosed. Both companies are privately held.
With its purchase of Livemarkets, Traffic Marketplace continues its investment
in innovative and proprietary technologies that allow businesses to connect with
audiences in more relevant, effective and engaging ways.
"Livemarkets chat-enabled ads allow consumers to interact with brands wherever
they view ad content on the web," said Jim Waltz, President, Traffic Marketplace.
"Our advertisers are now able to communicate one-to-one with potential customers
directly through their advertisements, even when they are not visiting the advertiser's
website. By leveraging the portability of online advertising, a marketer can
interact with 10,000 times more prospects than conventional website-based chat
systems."
Founded in 2007, Livemarkets developed the click-to-chat functionality to work
in conjunction with any type of Internet ad unit, in a fully-portable, no-download
necessary environment. Chat routing is fully automated and is only delivered
to chat associates that are verified as available. Livemarkets also engages call
centers to accept roll over from high-volume campaigns, ensuring no chat is left
unanswered.
"Our vision has been to bring advertisers and customers together to create mutually
beneficial, real-time conversations," said Baden Gilmore, CEO of Livemarkets,
who will join the Traffic Marketplace team along with Justin Kirby, CTO of Livemarkets.
"By partnering with an ad network as ubiquitous and established as Traffic Marketplace,
we hope to make this technology not only visible, but invaluable, to some of
the world's biggest and best brands."
About Livemarkets
Livemarkets is a banner ad and chat window ad serving company using powerful
technology to connect advertisers with their online customers. For more information,
visit www.livemarkets.com.
About Traffic Marketplace
As the premiere B2A (Business-to-Audience) online ad network, Traffic Marketplace
delivers relevance in online advertising by connecting advertisers with their
target audience. Reaching more than 127MM unique users monthly, Traffic Marketplace
generates in excess of 30 billion advertising impressions each month, delivering
more than 20 million leads and customers a year through its targeted display
advertising, lead generation, co-registration, email and custom hosted solutions.
www.trafficmarketplace.com